An online home improvement retailer has gotten millions of dollars in investments this year. Investors have committed $50 million in funding for the retailer, BuildDirect of Vancouver, to improve its product assortment and online platform, according to Forbes. The online retailer sells hardwood flooring, …
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Customers Value Online Promotions
Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions. Promotions resonate with the consumer, leading to in-store and online purchases. RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel …
Read More »Amazon Trims Prices and Stock Price
In a recent push to compete better with Walmart, Amazon has cut prices on consumer goods such as toilet paper and groceries. Amazon has recently been in “investment mode”, pricing aggressively and investing in innovative products. According to an article from The …
Read More »Home Depot Varies Online Prices Depending on the Customer
Researchers argue in a recent study that many retailers, including Home Depot, use histories of online shoppers’ activity not only to customize movie recommendations or product suggestions on websites, but also to set individual prices for items. Retailers use data …
Read More »How Amazon, Home Depot and Lowe’s Compare on Power Tools Pricing
With Black Friday about a week away, retailers are pulling out all the stops with their pricing strategies. The company 360pi, which analyzes product and pricing data, recently examined the pricing numbers for power tools at Amazon, Home Depot and Lowe’s. According to …
Read More »True Value Partners with Company to Help with Competitive Pricing
Earlier this week, 360pi, a retail price and product intelligence company, announced a partnership with True Value. According to a press release by 360pi, the company “will provide True Value with competitive pricing intelligence spanning 50,000 branded and unbranded products …
Read More »Study: Online is Winning Price Wars Over Bricks-and-Mortar, But Not in Home Improvement Industry
Online storefronts are gaining a pricing advantage over bricks-and-mortar retailers, but that’s not always the case with the home improvement industry, according to a study conducted by Chicago-based marketing firm Anthem Marketing Solutions. The analysis found that 70 percent of …
Read More »SPONSORED: Pricing in Today’s Retail Sphere
Zone pricing at the big boxes continues to be one of the biggest challenges for independent retailers in terms of determining a profitable pricing strategy that will work for their stores. The motivations behind why the big boxes are opting …
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