Tag Archives: pricing

Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions. Promotions resonate with the consumer, leading to in-store and online purchases. RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel …

In a recent push to compete better with Walmart, Amazon has cut prices on consumer goods such as toilet paper and groceries. Amazon has recently been in “investment mode”, pricing aggressively and investing in innovative products. According to an article from The …

Researchers argue in a recent study that many retailers, including Home Depot, use histories of online shoppers’ activity not only to customize movie recommendations or product suggestions on websites, but also to set individual prices for items. Retailers use data …

With Black Friday about a week away, retailers are pulling out all the stops with their pricing strategies. The company 360pi, which analyzes product and pricing data, recently examined the pricing numbers for power tools at Amazon, Home Depot and Lowe’s. According to …

Earlier this week, 360pi, a retail price and product intelligence company, announced a partnership with True Value. According to a press release by 360pi, the company “will provide True Value with competitive pricing intelligence spanning 50,000 branded and unbranded products …

Online storefronts are gaining a pricing advantage over bricks-and-mortar retailers, but that’s not always the case with the home improvement industry, according to a study conducted by Chicago-based marketing firm Anthem Marketing Solutions. The analysis found that 70 percent of …

Zone pricing at the big boxes continues to be one of the biggest challenges for independent retailers in terms of determining a profitable pricing strategy that will work for their stores. The motivations behind why the big boxes are opting …

There are several marketing strategies you as an independent retailer can use to your advantage when it comes to pricing. Read about three below: Establish a Price Image First, take a step back and look at the big picture. What …