To remain competitive in today’s home improvement industry, all facets of your business must be top-notch and meet the needs of your market. Offering excellent customer service, while important, will not overcome high prices and a limited product mix. Today’s …
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Train Employees to be Responsive to Customers’ Price Shopping
There are five elements of a pricing strategy necessary to remain competitive: 1. Competitive variable pricing 2. A price-matching policy 3. A robust price-shopping routine 4. Innovative use of technology and 5. Good retailing practices. All of these tactics are …
Read More »NRHA’s 2015 State of Pricing Study
Hardware Retailing magazine’s March 2015 issue features an article focused on the changes in pricing strategies over the years. The story also discusses how retailers can stay competitive today as variable pricing evolves and dynamic pricing spreads. The full story can be found here. The …
Read More »A New Generation of Pricing: Competing in the Information Era
To download a PDF of this story, click here. Visit hardwareretailing.com/2015pricing-study to view the NRHA’s 2015 State of Pricing Study. Whether you like it or not, today’s consumers have access to detailed pricing information for every item in your store. In fact, in some cases, …
Read More »The Move From Promotion to Personalization
After a successful holiday season, retailers are re-evaluating their strategic plans and determining how to keep consumers engaged in the coming months. Many retailers have used and are continuing to use deep discounts as promotions that they hope will keep customers engaged …
Read More »Pay Attention to Mobile Pay in 2015
Many retailers and consumers will be helping grow the trend of mobile payments. Mobile payment options such as Apple Pay, Google Wallet and others are still relatively new services, but their use is expected to increase rapidly in the next few years, according to …
Read More »BuildDirect: A New Home Improvement Competitor
An online home improvement retailer has gotten millions of dollars in investments this year. Investors have committed $50 million in funding for the retailer, BuildDirect of Vancouver, to improve its product assortment and online platform, according to Forbes. The online retailer sells hardwood flooring, …
Read More »Customers Value Online Promotions
Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions. Promotions resonate with the consumer, leading to in-store and online purchases. RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel …
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