Tag Archives: millennials

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

The first day of spoga+gafa 2019 has come to a close. For the first time in the event’s history, the lawn and garden expo in Cologne, Germany, took on a theme: city gardening. Each exhibitor presented solutions geared toward offering …

Appearing on CNBC’s “Mad Money,” Home Depot executive vice president and CFO Carol Tomé gave insight into the company’s interest in millennial homeowners, how it’s using technology to personalize retail experiences for pro customers and how home improvement leadership has …

At the end of 2018, fewer Americans were planning to buy a house in the next 12 months than during the year prior—but members of the millennial generation were the most likely to plan a home purchase. The National Association …

As retailers turn their sights to the 2018 holiday shopping season, attracting the economy’s youngest customers is playing a bigger part in many retailers’ plans for marketing and in-store experiences, retail analyst Steven Barr writes in Forbes. Data from PwC show …

There are many different theories about millennials, the age group that the Pew Research Center says was born between 1981 and 1996. One undeniable fact, however, is that they are a large consumer base and are on track to outnumber …