Tag Archives: marketing

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two …

If there is one word that sums up the weekend at the Do it Best 2023 Fall Market, it’s “new.” The co-op officially launched its e-commerce platform, nearly 100 new vendors featuring thousands of new products lined the market aisles …

What others might call saturated, John McKenna calls success. John and his brother Buddy McKenna are the owners of The Paint Shoppes, a five-store operation in the Providence, Rhode Island, area. The state is home to 1 million residents with …

Released in January 2023, Apple Business Connect is a free tool that gives businesses the ability to customize their location place cards with images, information and promotions. These customizations can then be seen by more than a billion Apple users …

Every morning at Granby Ace Hardware in Granby, Colorado, Morris the cat takes on pest duty, ridding the hardware store and the neighboring buildings of mice and other vermin. Morris is more than just an employee serving the customers of …

You can craft the most informative and well-written blog post or email, but if your subject lines or blog post titles don’t grab the reader’s attention and draw them in, your pieces will never get read. When writing subject lines …

The National Retail Federation (NRF) and Prosper Insights & Analytics conducted a consumer survey that found 84 percent of Americans plan to celebrate Mother’s Day this year. Spending on Mother’s Day is expected to top $31.7 billion, up $3.6 billion …