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10 Elements to Make Your Website Shine

As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page 22 in the November issue to learn why a website is crucial for connecting with customers and compliments and enhances your brick-and-mortar physical location.

  1. Easy-to-read font
  2. High-quality photos
  3. Optimized for mobile
  4. Easy-to-understand call to action
  5. Effortless navigation
  6. Testimonials
  7. “About Us” page
  8. Search bar
  9. Contact information
  10. Social media icons and links

Sources: 8 Must-Have Elements for Your Franchise Brand or Business Website, Entrepreneur and What Consumers Want to See on Company Websites, Hubspot

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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