Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year. Enjoying …
Read More »Tag Archives: HIRI
4 Smart Home Trends to Watch
Smart home technology is becoming more affordable and more popular among homeowners. From Wi-Fi enabled speakers to video doorbells and lightbulbs controlled by smartphones, smart technology brings new levels of safety and customization to DIYers. New data from the Home …
Read More »How DIYers Are Tackling Home Improvement
New data from the Home Improvement Research Institute (HIRI) is revealing what projects DIYers across the U.S. are focusing on near the midpoint of the year. For nearly a decade, HIRI has polled roughly 3,000 homeowner each quarter to understand …
Read More »Shedding Light on What Motivates Your Shoppers
In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home …
Read More »Home Improvement Momentum Continues in May
After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …
Read More »Pro and DIY Sentiments Remain Strong Ahead of Spring Sales
COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …
Read More »3 DIY Trends Shaping the Market
More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically which …
Read More »Analyzing Pro Home Improvement Activity
Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …
Read More »