Shedding Light on What Motivates Your Shoppers

In April, home improvement sales grew 33 percent from the year prior, fueled by continued DIY momentum. New data from the Home Improvement Research Institute (HIRI) reveals what projects DIYers are completing and what’s motivating them to tackle these home improvements themselves. Discover more from HIRI’s 2021 Trends in DIY and Pro Home Improvement report by visiting the organization online.