Online shopping and purchasing have become mainstream within the United Sates. “Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail,” according to a McKinsey & Company article. Not only are consumers using their smartphones and tablets to …
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Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …
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Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc. While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in …
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Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …
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Fact: Age groups shop differently. While the older generation tends to frequent brick-and-mortar stores, the younger generation is more likely to embrace mobile shopping. To what extent does age play a role in online shopping behavior and preferences? Bronto, a cloud-based …
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Consumers are increasing their gift-gifting this year, according to Deloitte’s 29th annual holiday shopping survey. This optimistic outlook has been shared with other analysts, but Deloitte details all aspects in its 32-page report. Below is a brief overview of the findings …
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Ace Hardware has been honored with an award from the Professional Association for Customer Experience (PACE). Ace has earned the Customer Experience Award for Corporate Customer Commitment. According to a press release by Ace Hardware, this is the first-ever award …
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Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …
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