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RONA inc. recently celebrated the conversion of 15 new stores to the RONA+ banner, continuing the Canadian-based home improvement retailer’s brand repositioning.
“Canadians truly connect with our brand, and RONA’s enhanced store concept has won over our customers. Indeed, stores that have been converted across Québec and Canada are flourishing. The enthusiasm for our brand in recent months is a testament to our efforts, and this makes me very proud,” says J.P. Towner, president and chief executive officer of RONA inc.
RONA+ offers an improved home improvement experience for both home improvement professionals and DIYers, including increased product selection, dedicated spaces for popular brands and improvements in departments like kitchen and seasonal.
RONA inc. operates and services around 425 corporate and affiliated stores.
