Hardware Retailing The Industry's Source for Insights and Information
Friedman’s Home Improvement announced it is celebrating 80 years of service in 2026, marking a significant milestone for the third-generation family-owned business.
“We are incredibly happy to be reaching 80 years in business, and what we are most proud of is how we got here,” says CEO Barry Friedman. “This business was built on relationships—with our customers and our team members. That commitment continues to guide us today, and it’s what will carry us forward.”
Founded on April 6, 1946, by brothers Joe and Benny Friedman after returning from World War II, the company began as a neighborhood scrapyard and has since grown into a trusted regional home improvement retailer with four locations in Santa Rosa, Petaluma, Sonoma and Ukiah, California. Since being named CEO in 2013, Barry Friedman has led the company with a focus on operational excellence, thoughtful growth and a strong commitment to customer service.
As part of its 80th anniversary celebration, Friedman’s is giving back to the community. Throughout the month of April, employees at each store have chosen two local nonprofits who will each receive a $1 donation for every bucket sold in that location. The selected nonprofits are the Redwood Empire Food Bank, Dogwood Animal Rescue Project, Lily’s Legacy, Friends in Sonoma Helping, Pet’s Lifeline, Tapestry Family Service and the Humane Society for Inland Mendocino County.
Friedman’s has also been recognized for its longstanding commitment to volunteerism and philanthropy, most recently receiving the 2025 Corporate Community Service Award from the Center for Volunteer & Nonprofit Leadership.
Today, Friedman’s employs nearly 500 team members and continues to invest in its people, operations, and customer experience. Anniversary celebrations will take place throughout the spring, reflecting both the company’s history and its continued role as a locally owned and operated business.
“Being part of this region for generations is something we don’t take lightly,” Friedman added. “We’re grateful for the trust our customers have placed in us over the years, and we’re committed to continuing to earn that trust every day.”
