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Research & Guides

Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry …

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Home Sweet Home Study

To download a PDF of this story, click here. Visit hardwareretailing.com/shoplocal to download the marketing material presented in this story or download holiday-themed signage.  It’s a Fact: Shopping at Independent Home Improvement Retailers Builds Stronger Communities By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Main Street used to serve as the go-to …

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Compete on Pricing

To remain competitive in today’s home improvement industry, all facets of your business must be top-notch and meet the needs of your market. Offering excellent customer service, while important, will not overcome high prices and a limited product mix. Today’s …

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Work Wear Selling Guide

The clothing and work wear category is diverse and provides shoppers a one-stop shop for all of their home improvement needs. In Hardware Retailing‘s June 2015 issue of the magazine, editors spoke with retailers who excel in the clothing category to identify the …

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Aging in Place Selling Guide

As more and more baby boomers reach retirement, the older population is adapting their homes so they can live safely and independently. These design elements are not just for the elderly however, as universal design is useful for all ages. In the …

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Many Retailers Don’t Take Advantage Of Formal Training

Dedicating time to formal employee training develops sales associates who are knowledgeable, sell products well and deliver excellent customer service. Yet fewer than half of independent home improvement retailers who participated in North American Retail Hardware Association’s 2014 Employee Compensation Report provide formal employee …

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Building Your Online Presence

In the April issue of Hardware Retailing, our story about an operation’s online presence (“Is Anyone Doing Online Right?”) offers some tips for best practices for retailers looking to make the most of their basic websites, email marketing, social media …

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