Home » Industry News » Home Sweet Home Study Marketing Materials

Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry and show the benefit independent retailers provide their communities. To leverage these findings, Independent We Stand and NHPA created marketing materials, or a toolkit, that you can use to promote the data in your communities. To read the complete article, click here.

Marketing Materials
1. Press Releases
2. Radio Script
3. Online Calculator Code
4. Posters
5. Infographic
6. Shelf Talkers
7. Bag Stuffers
8. Cash Register Decal
9. Window Decal
10. Social Media
11. Newspaper Ads
12. Circular Ads

In addition, NHPA and Independent We Stand will continuously develop new marketing materials around this influential data. The seasonal signage includes:

The marketing materials’ zip file can be downloaded by clicking here. The previous materials along with instructions on how to use each element to your benefit will come in a zip file. The zip file is categorized by marketing element.  If you have any questions, please contact Kate Klein at kklein@nrha.org.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

Check Also

Census Retail Sales Data

NRF Recent Census Data Shows Gains in Retail Sales

Data recently released by the U.S. Census Bureau shows modest retail sales gains in June …