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5 Small Business Marketing Tips

Small Business Marketing

Small business marketing can help you develop and support the brand of your operation. Forbes recently published a list of five quick tips to manage small business marketing, and these pointers can be applied to any independent home improvement operation. Here is …

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How Does Your Business Compare to a High-Profit Store?

Cost of Doing Business Study deadline

The differences between a high-profit home improvement store and a typical operation can be significant, according to facts from the North American Retail Hardware Association’s (NRHA) 2016 Cost of Doing Business Study. A high-profit home improvement store nets 9.2 percent profit …

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Quirks of Doing Business in San Francisco

In the June issue of Hardware Retailing, we published a feature story highlighting the challenges and opportunities associated with running a home improvement business in an urban environment. In the story, we profiled a retailer from New York and gave …

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Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform …

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