Operations

Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …

By Luke Vander Linden, VP of Membership & Marketing, Retail & Hospitality ISAC Every day, retailers may receive hundreds, if not thousands, of emails, invoices and payment requests. While these communications may seem standard, they present enticing opportunities for cybercriminals …

Striking the perfect balance between honoring the past and moving into the future, the Brinkmann family has turned Brinkmann’s from a single 1,200-square-foot store in Sayville, New York, to a six-location operation making an impact in numerous communities across Long …

Like many facets of retailing, pricing strategy is part art and part science. How a retailer sets prices will have a direct impact on the viability of the business. Here are five pricing best practices that can help new managers …

Constant price changes from tariffs. Labor costs that continue to rise. A soft housing market and low consumer confidence. Looking at all the recent economic headlines, it can feel like there is little retailers can do to control eroding margins …

In the October issue of Hardware Retailing, four retailers shared their strategies for gaining and retaining business-to-business (B2B) customers, including offering convenience, going the extra mile and providing a unique value proposition. Another way to build loyalty among B2B customers is …

Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving …

When it comes to knowing where to start with B2B in your business, retailers who have found success in this area suggest starting small to attract these pro customers.  Jay Donnelly, owner of Flanagan Paint & Supply with five locations …