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Upside, a digital marketplace that provides cash-back services, has partnered with Nation’s Best Holdings, a company of locally branded hardware stores, home centers and lumberyards. This partnership brings Upside promotions to 46 Nation’s Best hardware stores across 15 U.S. states, aiming to attract new and occasional customers to Nation’s Best while expanding Upside’s platform beyond food and fuel categories.
“We’re always looking for ways to drive more customers in-store, and Upside’s methodology stood out,” says Chris Miller, Nation’s Best CEO. “Few solutions are able to provide truly personalized incentives to customers the way Upside does, and the impact on our bottom line made this partnership a no-brainer for our company.”
Upside’s app and network of partner apps connects millions of app users with retailers near them, when they are making decisions about where to shop, dine or refuel. The platform works with more than 100,000 businesses and has helped its retailer partners earn $1.5 billion in incremental profit to date.
“Upside’s platform was built to serve all brick and mortar retailers,” says Nick Worswick, Upside president of retailer go-to-market. “Our collaboration with Nation’s Best underscores our dedication to expanding into categories beyond fuel, restaurant and grocery. When we’re able to provide users with more value at a wider array of establishments, the marketplace’s effect takes hold and both sides do better.”
