Merchandising

To view a PDF of this story, click here.  To learn more about how impulse shopping works, head here to gain insights from Kit Yarrow, author of “Decoding the New Consumer Mind” and an expert in consumer psychology. By Renee Changnon, rchangnon@nrha.org I’ll …

It’s important to use effective signage to clearly communicate with your customers. Make sure each piece of signage, whether interior or exterior, tells your customers exactly what they need to know. Proper signage means a more convenient shopping experience for …

When Tony and Denise Brookhouse, along with their business partner Dirk Koopman, decided to open a new Koopman Lumber location in Sharon, Massachusetts, they had a few challenges to address. First, most of the employees at the new store didn’t …

At Friedman’s Home Improvement in Petaluma, California, customers can shop the entire lumberyard in one aisle inside the store. It’s the latest evolution of the company’s Express Yard™ concept, which makes buying lumber and building materials fast and easy—another way …

The spring rush at your store has wrapped up and you’re getting started with summer and the many events and promotions that come with it. Still looking for some ways to increase footsteps and sales this summer? No problem—we’ve provided …

Customers who come in to Boliantz Hardware in Shelby, Ohio, have a hard time missing the outdoor power equipment display. That’s thanks to the almost-10-foot-tall tree trunk in the middle of the department. The tree trunk serves as a backdrop …

Unique products deserve a unique way to be shown off. Inside the front store window at Mayer Paint and Hardware in Rochester, New York, store manager Dennis McCarthy lets employees use their creativity when coming up with ways to merchandise …

Walk into Dan’s Ace Hardware, in Idaho Falls, Idaho, and you will be greeted with vintage charm. The new store, which opened the first week of March, was a new build and the perfect opportunity for Daniel Moldenhauer, co-owner of …