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Lowe’s announced an update to its loyalty program designed for DIY customers that offerings cost savings and rewards. The new MyLowe’s Rewards also offers exclusive perks only for members.
The loyalty program is now available in select regions and will expand nationwide in March. Benefits available to all members include points per dollar spent on eligible purchases, free shipping, member-exclusive sales and more.
“Lowe’s has been serving DIY customers for more than 100 years, and now we’re rewarding their longtime loyalty by offering even more value when then they shop with MyLowe’s Rewards,” says Marvin Ellison, Lowe’s chairman and CEO. “We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our pro customers. With MyLowe’s Rewards, Lowe’s is now the only national home improvement retailer with distinct loyalty offerings that cater to both pro and DIY customers.”
MyLowe’s Rewards Credit Card holders will also receive a free upgrade to Silver Key status, earning MyLowe’s Money faster and gaining access to all member benefits.
“We designed MyLowe’s Rewards based on our deep understanding of the DIY customer, particularly millennial homeowners with families,” says Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “These customers are trying to make the most of their homes while also looking for experiences for their families. Benefits they want, like gifts and kids’ workshops, are small ways we can thank our customers for choosing Lowe’s—all while saving them money along the way.”
Along with the omnichannel ranking, Ace Hardware also recently received honors as one of the top franchises, coming in at No. 5 on the Franchise Times’ Top 400 List.
