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Lowe’s is teaming up with EA SPORTS to be featured in multiple gaming titles, including Madden NFL, College Football and EA SPORTS FC.
The Lowe’s logo will appear in each game and branding will be used across different gameplay experiences. In EA SPORTS College Football 26, Lowe’s will be featured on the broadcast overlay of the popular Stadium Pulse placement. The Stadium Pulse dynamically showcases and builds crowd excitement as gameplay improves.
“Integrating Lowe’s within EA SPORTS titles gives us an innovative way to engage with sports fans who are important to our brand,” says Jen Wilson, Lowe’s senior vice president, chief marketing officer. “We are constantly looking for new pathways to bring more consumers into our loyalty ecosystem by connecting with their passions. This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers.”
Lowe’s is also launching the “On the Road” interactive gaming experience that fans can engage with as it makes its way around the country throughout the NFL season.
