Hardware Retailing The Industry's Source for Insights and Information
Your customers likely understand that shopping at locally owned stores benefits the community, but why not use hard numbers to drive the point home?
You have access to data specific to the independent home improvement industry, courtesy of the Home Sweet Home Study from the North American Retail Hardware Association (NRHA) and Independent We Stand, a group that promotes shopping local.
The Home Sweet Home Study shows that nearly twice the amount of money spent at a local home improvement store stays in the community, compared to that same amount of money spent at a big box.
In fact, if consumers would shift just 10 percent of their purchases from the big boxes to local home improvement stores, an additional $1.3 billion would stay in hometowns across the nation each year.
Applied to Retail:
Remind your customers that your business is locally owned, and show them the numbers. Emphasize that they are investing more in the local economy when they spend money at your store.
NRHA has created free resources, including posters, social media posts and bag stuffers, to help you promote the local economic advantages your business offers.
To download the winter holiday marketing toolkit, click here. To find marketing material you can use year-round, click here.
