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Ideas from Outside the Industry

It’s a good idea to seek for ideas from other stores when evaluating how to improve your own. Take a look at some of these examples for inspiration:

Store: PetsMart, national chain

Pet-1Why it Works: Petsmart offers small clean up stations throughout their stores. This strategie not only positions the store as open and welcoming to customers bringing their pets in, but also helps employees manage the possible fallouts of animal visitors.





Pet-2Why it Works: Petsmart offers a host of class offerings at their store locations. This strategy gets customers to the store. Typically the classes aren’t expensive, maybe just enough to cover the instructor’s fees, but the benefits of becoming a destination are priceless.






Why it Works: Petsmart uses bright, lifestyle signage that appeals to the female basis and children who are often regular shoppers in the store.

About Whitney Daulton

Whitney and her team contribute to the creative development of NRHA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.

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