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Housewares Selling Guide

Independent home improvement retailers have a natural competitive advantage against the big boxes –they are independent. This locality allows hometown hardware stores to differentiate their product mix through the incorporation of products from local vendors, something big boxes don’t normally do. The February 2015 issue of Hardware Retailing highlighted trends in the housewares category along with independent hardware retailers that integrate local goods into their product mix. To read the full article click here.

A supplement to the magazine article is the Housewares Selling Guide, which can be downloaded below. Included in the guide are a summary of the trends discussed in the article along with quick tips on how to add local goods to your inventory and then how to merchandise the products.

Want to see how easy it is to find locally made goods in your area? Check out this video of Hardware Retailing editors, as they walk the streets of downtown Indianapolis in search of local housewares. The products they find are great examples of goods that can be incorporated into your store.

To download Hardware Retailing‘s Category Selling Guide for Housewares fill out the form below.

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About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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