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The Home Depot announced leadership portfolio changes to accelerate innovation and capture a greater share of a large and fragmented total addressable market worth $1.2 trillion.
“To capture greater share of this enormous opportunity, our focus is clear: drive our core and culture, deliver a frictionless interconnected experience and win the Pro,” said Ted Decker, chair, president and CEO of The Home Depot. “We are aligning our organization to further support this strategy, enable smarter, faster innovation and create a more seamless customer experience for DIY and Pro customers.”
With these changes, the company has unified key leadership portfolios across merchandising, loyalty, finance, pro and technology.
Core and Culture: Unified Core and Private Brands Merchandising—A key element of the company’s strategy is its commitment to its core and culture to drive the best customer experience in home improvement. To enable better product alignment, the company transitioned its private label merchants into its core merchandising organization, led by Billy Bastek, EVP of merchandising. Combining product merchandising allows the company to deliver greater innovation to market even faster.
Interconnected Experience: Integrated Offerings—Credit and loyalty programs have become a critical part of the interconnected shopping experience. The Home Depot is aligning its customer experience, online, financial services and loyalty teams into a unified interconnected organization, led by Jordan Broggi, EVP of interconnected retail.
Win the Pro: The Office of Pro Acceleration – The Pro customer represents an approximately $700 billion total addressable market opportunity. Today, almost every type of Pro shops at The Home Depot, whether they are general contractors, specialty trades or MRO managers maintaining multi-family properties. The company has built an unmatched set of capabilities through organic investments and strategic acquisitions. Today, the company operates an end-to-end Pro ecosystem comprised of more than 2,360 stores, 1,300 branches, 325 customer-facing warehouses and a fleet of approximately 16,000 delivery assets.
Technology Alignment Powering Growth: Technology innovation supports all three pillars of The Home Depot’s growth strategy. Earlier this year, the company appointed Fran Bell as EVP and chief technology officer, combining AI, data science, product management, user experience and technology into a unified organization. As part of this continued alignment, the store, supply chain and Pro product technology teams will move into Bell’s organization, enabling the company to bring new technology to market faster.
