Promotions

Whether you’re a Starbuck’s Coffee fan or not, you’ve likely heard of the company’s My Starbuck’s Rewards™ program. Everyday, customers line up for their java fix with their smartphones and loyalty cards brandished, eager to earn another star to add …

Are consumers using coupons? Yes. Thirty-one percent of respondents to a RetailMeNot study indicate they have redeemed a coupon or promotional code online and 28 percent have done so in stores. This data shows that coupons aren’t outdated, but can …

Many homeowners use their backyard sheds as extensions of their garage, where they stash all the lawn and garden items they can’t fit anywhere else. While some use every square inch of this space, owners leave many sheds all but abandoned and in disarray. Thanks …

Want to find a way to promote your store, its products and your social media presence? Tom Siwek, co-owner of Siwek Lumber & Millwork in Minneapolis, and his staff have learned contests on the store’s social media pages are a …

McGuckin Hardware tried a unique way to promote product: find a graffiti artist, give him paint and plywood and invite the community to watch what happens. The Boulder, Colorado, store started carrying Ironlak spray paint within the past year. Having an artist demonstrate how to …

As summer approaches and your customers make plans to go on camping excursions, trips to the beach or spend hours watching their kids’ T-ball tournaments, now is the time to get all of your tailgating products in prominent view. If you set …

When the staff at Purcell Ace Hardware hosted a Duck Tape corsage contest for area schools, they were able to use the store’s social media page to the fullest, engage younger customers and work with the community. “We were looking …

Tailgating is a growing category across the country, and almost a sport itself. In Hardware Retailing‘s April 2015 issue of the magazine, editors spoke with retailers in college towns across the country to understand how they promote their tailgating products within the community. …