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Combining shopping and entertainment stretches the boundaries of the typical shopping experience, and is known as shoppertainment – a trend that reflects the efforts retailers are making to differentiate both large and small businesses with memorable experiences. Read more about the trend in the November …

View a PDF of this story and download premade shoppertainment games you can implement in your store! Shoppers drive out of their way to buy lattes at Starbucks and earn their loyalty stars. They take their families to Cabela’s to marvel at the indoor …

Hardware Retailing editors spoke with high-performing hand and power tool retailers in its November issue. The story highlighted four different hand and power tool best practices for strengthening customer relationships and below we have provided two additional best practices. We have …

Download a PDF of this story, download the Hand and Power Tool Selling Guide or view two additional hand and power tool best practices! Strengthening Your Customer Relationships in Hand and Power Tools Sawdust is everywhere. Wood scraps are scattered on the …

Davis Ace Hardware in Davis, California, regularly offers special events for children—but a recent event got an unusual flurry of interest online. The animated movie “Minions” debuted in July in the U.S., and Davis Ace invited kids to come to …

A game night at Yoder’s Shipshewana Hardware turned work into play for employees, and play into shopping for customers. The store in Shipshewana, Indiana, hosted the event for the first time this year, and despite postponements due to stormy weather, …

One Saturday afternoon each month, some of HomCo Lumber & Hardware’s youngest customers can be found at the back of the store, working on their own DIY projects. The kids are participating in a Young Builders event, hosted monthly at the …

Ladies’ nights and other customer appreciation events geared toward your DIY customers are a great way to advertise your store and promote community involvement, but the next time you plan an event, don’t forget about another segment of your customer …