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Operations

Hardware Store Home to Archery Range

Social Circle Ace Hardware in Social Circle, Georgia, has found one of its newer niches to be right on target. Since 2012, the hardware destination has also been home to an archery pro shop and program. With the addition of …

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5 Small Business Marketing Tips

Small Business Marketing

Small business marketing can help you develop and support the brand of your operation. Forbes recently published a list of five quick tips to manage small business marketing, and these pointers can be applied to any independent home improvement operation. Here is …

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How Does Your Business Compare to a High-Profit Store?

Cost of Doing Business Study deadline

The differences between a high-profit home improvement store and a typical operation can be significant, according to facts from the North American Retail Hardware Association’s (NRHA) 2016 Cost of Doing Business Study. A high-profit home improvement store nets 9.2 percent profit …

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Quirks of Doing Business in San Francisco

In the June issue of Hardware Retailing, we published a feature story highlighting the challenges and opportunities associated with running a home improvement business in an urban environment. In the story, we profiled a retailer from New York and gave …

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Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform …

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