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Communication

3 Best Practices for Business LinkedIn Pages

LinkedIn

LinkedIn can be a great tool when wielded correctly. It can grow your business, help with hiring and create connections in your industry. According to LinkedIn, pages with complete information get 30% more weekly views. When creating a business LinkedIn …

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3 Visual Trends for 2022

Visual Trends

Social Media Today shared eight emerging visual trends for 2022 with the help of Depositphotos. We chose three visual trends for you to consider when developing different aspects of your business like website design, social media, advertising, etc. Go bold. …

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4 Ways To Optimize Your Google Ads Keyword Selection

google ad

Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads, you …

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Marketing in a Post-Pandemic World

marketing post-pandemic

Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …

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Schedule Your Social Media Success

social media outreach

Finding ways to kick their social media outreach up a notch has helped independent home improvement retailers across North America solidify contact with customers and make inroads with new shoppers. But scheduling your social media outreach shouldn’t be a daunting …

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NHPA, Industry Leaders Sign Letter on Vaccine Priority

vaccine

Together with other leading industry organizations representing the 45,000+ independently owned hardware stores, home centers, lumberyards and paint stores across North America, the North American Hardware and Paint Association (NHPA) signed onto a letter asking that the essential employees supplying …

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4 De-escalation Strategies for Retail Workers

de-escalation strategies for retail

In the past few weeks, a spate of confrontations at retail establishments has made clear the importance of training your team to de-escalate potentially hostile situations. Helping employees at all levels calm customers and soothe situations can be a critical …

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