In the home improvement industry, many operations are family businesses with several generations of tradition impacting decision-making. When it’s time for the previous generation to pass the baton to the next, sometimes tradition and discomfort about change can get in …
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NRHA, Industry Leaders Urge Lawmakers to Deem Home Improvement Retailers ‘Essential’
The North American Retail Hardware Association (NRHA) and home improvement industry leaders are banding together to urge federal, state and local governments to deem home improvement workers as “essential” in the face of the COVID-19 pandemic. The letter was signed …
Read More »Your Web Presence Can Make or Break Sales
Understanding how home improvement customers research products online and ultimately make their purchases is critical. As customers begin to expect more online interaction from the businesses they shop, discover how you can position your website for ongoing success. The 2019 …
Read More »Understanding the Power of Video as a Marketing Tool
As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …
Read More »Maximize Your Social Media Reach at Every Level
Click the picture to download a PDF of this story. By Todd Taber Find Your Social Media Fit Natalia Dittmer urges retailers not to forget the social aspect of social media. In her role as marketing director for TAL Holdings, …
Read More »Social Media Pointers From Your Association
Once you’ve found your starting point on social media here, take some time to discover how the North American Retail Hardware Association (NRHA) and Hardware Retailing use social media. Check out this overview of our online haunts and the …
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