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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Top 5 Interior Design Trends for 2015

For home fashion, expect 2015 to bring in natural and subtle colors and textures integrated with a modern ambiance. That’s according to home improvement and real estate information company Zillow Digs, which recently recommended five home design trends to keep an eye out for in …

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The Move From Promotion to Personalization

After a successful holiday season, retailers are re-evaluating their strategic plans and determining how to keep consumers engaged in the coming months. Many retailers have used and are continuing to use deep discounts as promotions that they hope will keep customers engaged …

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Why do Consumers Shop at Home Depot?

Continuous research and The Home Depot’s annual revenue have shown the company is king of the big boxes. DIYers along with pros frequent its stores, leading Home Depot to increased sales growth. But why exactly do consumers choose Home Depot …

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Hot Trends in the Kitchen Category

Kitchen upgrades drifted to the back burner for many homeowners during the recession years, but a growing number of consumers can now afford the extra home improvement projects. One-third of more than 3,500 respondents to a Houzz survey say they finally have …

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The Homes Millennials Buy

Millennials are the young homebuyers purchasing their first homes in the current housing market. About 75 percent of millennials who bought homes in the past two years were first-time buyers, according to the 2013 American Housing Survey. These millennial homebuyers, mostly …

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Plumbing Selling Guide

plumbing selling guide

This month, Hardware Retailing magazine took a look at technology in the plumbing category. To read the full plumbing story click here. To help you further explore the topic, we have included extra information in our Web-only Category Selling Guide that will be produced …

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What Is Your Business Worth?

Are you evaluating your business for succession planning purposes or want to know how much your company is worth? Small Business Bonfire highlights an infographic to help businesses estimate how much they are worth. The tool should be used as a guideline to …

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