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Jesse Carleton

Jesse Carleton has visited independent hardware retailers, conducted original research on the industry and written extensively about the business of hardware retailing. Jesse has written for more than a dozen of NHPA’s contract publishing titles, all related to the hardware retailing industry. He also was instrumental in developing the Basic Training in Hardware Retailing courses now used by thousands of retailers across the country.

Tips for Dealing With a Complaining Customer

No matter how well you run your store and regardless of how well your employees provide customer service, more than likely you’ll eventually find a customer who has a complaint. The reasons may vary. Maybe they purchased a defective product, …

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Gina Schaefer Talks About Leadership

Click on the image above to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org In March, A Few Cool Hardware Stores, headquartered in Washington D.C., celebrated its 15th anniversary. That amount of time may seem short compared to …

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How Cross-Merchandising Leads to Add-on Sales

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org You may have heard it from real estate agents. What sells a house? Location, location, location. It’s not much different in your store. Where a product is …

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Students Are Stars at Ohio Lumberyard

Students taking courses at the Pike Career Technology Center in Piketon, Ohio, will get a boost from their local lumber and building materials retailer. Bill Klinker Jr., owner of Klinker’s Lumber & Builders Supplies, located in nearby Waverly, Ohio, encourages …

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Kids Build and Grow With Garden Grant

Michelle Overbeck loves to see the enthusiasm on the faces of children when a truck from Big Creek Lumber pulls up in front of their school. Overbeck is the marketing manager for the company, which has five locations in central …

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When Hiring Goes Wrong

Click here to download the PDF of this story. It’s a story nearly every retailer can tell. You need to fill a spot on your team and, after sifting through several applicants, you find the one you think will get …

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Basic Skills Test for Prospective Employees

Before you start investing a lot of time and resources in vetting a prospective employee, it’s helpful to know as much as you can about their fitness for the job. One way to find out more is to give applicants …

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6 Tips for Spring Merchandising

displays

As spring shopping starts to heat up, make sure you’re taking full advantage of the season with an effective merchandising strategy. While having the correct mix of products in the store is important, you still could miss sales if those …

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