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Amazon Introduces College Campus Store at Purdue University

Amazon, a leader in e-commerce, is now planting brick-and-mortar roots at Purdue University.

Amazon@Purdue is the first-ever staffed customer order pickup and drop-off location, which is housed in the Krach Leadership Center at Purdue University’s West Lafayette, Indiana campus, according to a press release by Amazon.

This new step by the company may be a way to expand presence in the educational textbook market, but it also becomes a catalog sales-style retail store in the place where students can easily access it, according to an article by TechCrunch.

Amazon Student and Amazon Prime members at Purdue will receive free one-day shipping on textbooks shipped to the West Lafayette campus, and they are also eligible for free one-day pickup on over one million items to the Amazon@Purdue location, according to the Amazon press release.

“The opening of Amazon@Purdue marks the next phase of the collaboration announced by Purdue and Amazon last August, where Amazon will return a percentage of eligible sales to customers that have activated the Purdue experience to the university, including sales to faculty, staff and alumni,” the press release says. “Purdue will use the proceeds for its student affordability and accessibility initiatives.”

While the Amazon@Purdue location is the first of its kind, more similar partnerships are expected to happen in the future, the TechCrunch article says.

To read the TechCrunch article, click here.

For more information about Amazon@Purdue, click here.

 

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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