Hardware Retailing The Industry's Source for Insights and Information
Ace Hardware announced the launch of Vintage Threads,™ a collection of high-quality shirts and hats that feature historic logos from Ace Hardware’s history, some dating back to the company’s founding in 1924. The new product line is part of the retailer’s 100-year anniversary celebrations taking place this year.
“We are proud to introduce this line of apparel that honors the legacy of Ace Hardware,” says Kim Lefko, Ace Hardware chief marketing officer. “Vintage Threads is a tribute to the dedication of the families who operate more than 5,000 locally owned Ace stores that serve communities across the U.S. With Ace hitting our 100-year milestone in 2024, it seemed like the perfect time to look back at the long history of Ace and offer a collection of apparel that encapsulates its heritage.”
To create the line of vintage-inspired apparel items, Ace Hardware partnered American Needle, another historic Chicago company. Vintage Threads includes an assortment of high-quality shirts, all made from 100% organic cotton, plus baseball caps and knit hats. Much like the logos, the designs and materials all have a stylish, retro look that feels worn-in and comfortable. The historic logos featured in the collection hint at the company’s origins in Chicago 100 years ago.
One of the early Ace logos features a vintage plane, drawing inspiration from the name “Ace,” which was coined to pay tribute to the Flying Aces of World War I. The Vintage Threads apparel collection launched in April, and the line will continue to grow with additional designs and pieces planned. Items will be available nationally at participating Ace Hardware stores and online at AceHardware.com, as well as other national retailers like Urban Outfitters, Lids, Tillys, Fanatics and more. Prices will vary by retailer.
