Products for the Gen Z Homeowner

According to the 2026 U.S. Houzz and Home Study from Houzz, Gen Z homeowners now account for 0.5% of renovators and are significantly more likely to renovate following a recent home purchase (63%) compared with Millennials (31%), Gen X (19%) and Baby Boomers (18%). 

Gen Z homeowners are tackling interior room remodels (76%), the highest share of any generation, followed by home system upgrades (69%). Similar to other generations, kitchens are a leading priority (35%), though Gen Z homeowners are more likely than older generations to take on smaller spaces, particularly laundry rooms (33% versus 14% of Millennials and Gen X) and closets (24% versus 17% of Millennials).

Hardware Retailing recommends stocking these four renovation products for the growing pool of Gen Z homeowners.

Flooring

Marmoleum linoleum flooring from Forbo is sustainably made from natural materials and comes in over 150 colors and 3 design directions. These floor panels are easy to clean and have a durable finish that protects against soiling, staining and scratching.

Tile

These Slat Wood Wall Tiles from Woodson & Bros are offered in two colors and sizes, made from sustainable materials and are designed to connect together for easy installation. These tiles can be used for backsplashes or on any wall and are created to diffuse sound and reduce unwanted noise.

The Moroccan Zellige Glazed Earth Tiles from Zia Tile are made from sun-baked clay, offering each individual tile its own unique look. Available in 33 colors, these tiles can be used in a variety of spaces, including interior floors, walls, showers and fireplace surrounds.

Smart Home Systems

This dimmable smart 11.1-watt lightbulb from Feit Electric is compatible with Google Home and Amazon Alexa to control lighting with voice commands or the Feit Electric mobile app. The bulb is color-changing, equipped to last 25,000 hours and is energy efficient.