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Tag Archives: Gen Z

Embracing Gen Z: Understanding the Newest Generation

Embracing Gen Z

By Jim Robisch While I was at the North American Hardware and Paint Association’s 2026 Independent Home Improvement Conference, which was excellent by the way, I heard hardware and home improvement dealers discussing a wide range of critical issues. Gen …

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Krylon Unveils Nostalgia-Inspired 2026 Fall Color Collection

Krylon 2026 Fall Color Collection

Krylon® has announced its 2026 Fall Color Collection, a palette inspired by younger generations’ renewed interest in nostalgic aesthetics and experiences. “For Fall 2026, nostalgia isn’t about recreating the past—it’s about reimagining it,” says Lisbeth Parada, Krylon color marketing manager. …

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Products for the Gen Z Homeowner

Gen z home renovation

According to the 2026 U.S. Houzz and Home Study from Houzz, Gen Z homeowners now account for 0.5% of renovators and are significantly more likely to renovate following a recent home purchase (63%) compared with Millennials (31%), Gen X (19%) …

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The Home Depot Launches Homeowners Hub

Housing affordability for first-time home buyers

In an effort to better serve millennials, The Home Depot has created the Homeowners Hub. The online destination will provide DIY guides, product recommendations and design inspiration, catering to millennials’ struggles with home improvement projects. According to research done by …

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5 Compelling Data Points for Using TikTok

Using TikTok

Grow Your Following: Discover four ways to engage with TikTok and increase your followers at hardwareretailing.com/tiktok-following. With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and …

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