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Lowe’s is bringing its customers more options than ever through its new online marketplace, launched in December 2024. Now, Lowe’s is accelerating the growth of its marketplace with a partnership with Mirakl, a global marketplace technology company.
Through this partnership, Mirakl and Lowe’s will be scaling their e-commerce business faster and allow trusted sellers to manage their catalog with Lowe’s.
Since launching its marketplace, Lowe’s has expanded its offerings from third-party sellers, including indoor and outdoor furniture, kitchen and bath, home décor, power and hand tools and more.
“Lowe’s is committed to being the world’s most customer-centric omnichannel retailer, and that starts with having the right products and brands for customers and their homes at the right prices,” says Seemantini Godbole, Lowe’s chief digital and information officer. “Our partnership with Mirakl allows Lowe’s Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward.”
In addition to offering customers more choices on its marketplace from popular brands, Lowe’s Marketplace will feature products ranging the full price spectrum—from value to premium products—while also allowing Lowe’s to branch into new product categories across the home.
“Lowe’s Marketplace extends our aisle to better meet the needs of our customers, bringing them more of the products they want from brands they trust,” says Michael McCluskey, Lowe’s vice president of Marketplace. “Mirakl is a proven leader in online retail marketplaces, and joining forces with their team furthers our commitment of creating a robust marketplace, with thousands of items that help home improvement customers find everything they need to make the house of their dreams.”
