Hardware Retailing The Industry's Source for Insights and Information
84 Lumber is celebrating its 10th annual community campaign for Breast Cancer Awareness Month, entitled “Going Pink.” The company is participating in several initiatives, including planting 840 trees and donating $36,000 to the Breast Cancer Research Foundation (BCRF).
“For ten years, 84 Lumber’s ‘Going Pink’ initiative has been more than a campaign – it’s a promise that we’re standing with patients, survivors, families and caregivers in every community we call home,” says Amy Smiley, vice president of marketing at 84 Lumber. “Our associates know how important this time of year is, and they take it to heart. There is no hesitation in showing up for our communities. We’re proud to bring a little bit of comfort to those in treatment while supporting research that moves us closer to finding a cure.”
84 Lumber has partnered with the Arbor Day Foundation to plant 840 trees in forests of need across the U.S., helping them recover from natural disasters. The company’s stores will also be receiving pink spray paint cans, pink logo flags and a custom ribbon stencil to use on lumber loads.
The company will also donate $18,000 to BCRF, with a matching contribution from James Hardie, reaching $36,000, a nod to Jerome Bettis’ No. 36 jersey. The check will be presented by Bettis, who serves on the board of directors, at 84 Lumber’s Anderson Window & Door showroom in Mt. Lebanon, Pennsylvania.
A $5,000 donation was also made to David’s Dream and Believe Cancer Foundation, a nonprofit that provides financial assistance, wellness resources and patient support to New Jersey families affected by cancer diagnosis.
