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Thanksgiving Weekend Shopping

3 Gift Categories Consumers Are Shopping for This Thanksgiving Weekend

A new survey published by the National Retail Federation details the most popular gift categories consumers plan to purchase this season. Nearly 184 million people are expected to shop this Thanksgiving weekend. 

“The holiday season is in full swing, and while many consumers have made progress on their shopping lists, most shoppers will make the majority of their purchases over the coming weeks,” says Katherine Cullen, NRF vice president of industry and consumer insights. “Whether shoppers are looking to spread out their purchases or seeking the best deals, retailers are ready to help consumers with all their shopping needs this holiday.”

The survey reveals some of the most popular gift categories, including clothing, toys and books. Keep reading for gift ideas to stock for your customers for the winter holidays.

Clothing

The AFC Sherpa Lined Brown Vest is great for the customer looking for durable outerwear for outdoor work. With a brown sherpa lining and both a velcro inner pocket and outside pockets, this vest is built for outdoor jobs.

A camo print zip-up hoodie from De Vave is ideal for customers participating in outdoor activities this holiday season. Camo print covers the whole hoodie, made from 100% polyester.

Toys

This toy barbecue party set from American Hobbies and Merchandising Group will seamlessly fit into your grill products section. The set includes 30 accessories, measures 20 inches in height and is recommended for ages 12 months and up.

A wooden diner set is another fun option for families with children. The two-sided set includes interactive features, like a light up faucet and ice dispenser. 

Books

To compliment houseware products on your shelves, include Joy of Home, an interior decorating book, from Gibbs Smith. The book includes insight into design strategies and decorating trends consumers can apply to their homes.

The Happy Houseplant Deck from Penguin Random House offers 50 cards detailing house plant care. Each card contains specific care instructions for popular house plants. Place this deck in your store’s garden center for new plant owners and house plant veterans alike.

About Annie Palmer

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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