Facing a life-changing list of obstacles and challenges while serving in the U.S. Marine Corps, Scott Morath uses the toolkit of skills he gained during his time in military service in his leadership role today in the independent channel. Morath’s …
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Only the Essentials: Go Back to the Basics to Find Success in Digital Marketing Strategies
Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the backburner or dropped altogether. Rather than …
Read More »Growing Up Hardware: Brinkmann’s Builds Success on Foundation of Family and Service
Striking the perfect balance between honoring the past and moving into the future, the Brinkmann family has turned Brinkmann’s from a single 1,200-square-foot store in Sayville, New York, to a six-location operation making an impact in numerous communities across Long …
Read More »Profit Power: The Basics of Pricing Strategy
Like many facets of retailing, pricing strategy is part art and part science. How a retailer sets prices will have a direct impact on the viability of the business. Here are five pricing best practices that can help new managers …
Read More »Minding Margins: 4 Strategies to Protect Against Margin Erosion
Constant price changes from tariffs. Labor costs that continue to rise. A soft housing market and low consumer confidence. Looking at all the recent economic headlines, it can feel like there is little retailers can do to control eroding margins …
Read More »A Delight for the Senses: Engage Customers Through Each of the 5 Senses
Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving …
Read More »Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams
One of the best ways to diversify your audience and differentiate your business is through business-to-business (B2B) sales. When you think of B2B, you probably picture outside sales teams making cold calls, and while that method is successful for many, …
Read More »Kick-Start Sales: 4 Best Practices to Improve Your Endcaps’ Sales Lift
Literally anchoring store departments, endcaps should be a superstar seller in any store, but require more than just a set-it-and-forget-it mentality. In March, the North American Hardware and Paint Association (NHPA) released its third iteration of the Merchandising for Profit …
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