In an effort to better serve millennials, The Home Depot has created the Homeowners Hub. The online destination will provide DIY guides, product recommendations and design inspiration, catering to millennials’ struggles with home improvement projects. According to research done by …
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Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
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Hardware Retailing was in the crowd at the HIRI Summit in Chicago on September 20-21. Over the course of two days, attendees heard from over 12 speakers on diverse topics relevant to the home improvement industry. Review the 10 key …
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Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …
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Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business. targeted …
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The first day of spoga+gafa 2019 has come to a close. For the first time in the event’s history, the lawn and garden expo in Cologne, Germany, took on a theme: city gardening. Each exhibitor presented solutions geared toward offering …
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Appearing on CNBC’s “Mad Money,” Home Depot executive vice president and CFO Carol Tomé gave insight into the company’s interest in millennial homeowners, how it’s using technology to personalize retail experiences for pro customers and how home improvement leadership has …
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At the end of 2018, fewer Americans were planning to buy a house in the next 12 months than during the year prior—but members of the millennial generation were the most likely to plan a home purchase. The National Association …
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