Ideas from Outside the Industry

It’s a good idea to seek for ideas from other stores when evaluating how to improve your own. Take a look at some of these examples for inspiration:

Store: PetsMart, national chain

Why it Works: Petsmart offers small clean up stations throughout their stores. This strategie not only positions the store as open and welcoming to customers bringing their pets in, but also helps employees manage the possible fallouts of animal visitors.

Why it Works: Petsmart offers a host of class offerings at their store locations. This strategy gets customers to the store. Typically the classes aren’t expensive, maybe just enough to cover the instructor’s fees, but the benefits of becoming a destination are priceless.

Why it Works: Petsmart uses bright, lifestyle signage that appeals to the female basis and children who are often regular shoppers in the store.