Marketing

As you look for new ways to engage with customers, store events can be an effective way to welcome customers through your doors and expose them to your brand and business. With the holidays right around the corner, winter events …

Once reserved for frequent fliers and elite customers, loyalty programs have evolved and can be found in all industries, offered by companies and businesses of all sizes. Despite their popularity with retailers, most loyalty programs aren’t creating loyal customers. On …

From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …

Finding the perfect Christmas gift can be tough. National rural lifestyle retailer Tractor Supply Co. recently announced it is launching “Dad Squad,” a new service to help consumers find the perfect gift for the hardest shoppers this holiday season. The purpose …

When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your …

We’ve come a long way since 1991, when the European Organization for Nuclear Research, home of the scientist who came up with the idea for the World Wide Web, launched the first website with text only and rudimentary hyperlinks. Now, …

As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page …

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …