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Your Daily Grind Is a New Fashion Statement

Paint, plywood, drill bits and duct tape are stylish to wear this year, if you hadn’t heard.

Los Angeles clothing designer Scott Sternberg looked to hardware stores for inspiration for a 2015 men’s clothing collection, according to an article from Women’s Wear Daily. Home improvement necessities show up as plywood-print rain jackets, coats decorated like unfinished paint jobs and sweaters with drill bit designs on them.

Sternberg “looked to a simpler time for his inspiration,” the article says. He considered “the ‘sense of purity and locality’ of those neighborhood shops that filled American cities in the Fifties through the Seventies.”

Fortunately, though times have changed, independent hardware stores like yours are still here. Sternberg’s fashions might be pricey (want a jacket for $1,565?), but shoppers still visit their neighborhood home improvement retailers for the everyday paint, screws and drill bits they need.

View photos of Sternberg’s Band of Outsiders-brand clothing.

To read the Women’s Wear Daily article, click here.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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