Home » Operations » Wilco’s Refresh: Individual Store Performance

Wilco’s Refresh: Individual Store Performance

Scott Wright September 28, 2016 Operations

In 2015, farm and home lifestyle company Wilco, which has 18 stores throughout Oregon and Washington, set out to refresh its paint and sundries department, which had seen flat sales in 2012 and 2013.

The Wilco team worked to bring a new premium paint brand and a new store-within-a-store layout to several of its locations, in order to revitalize and improve sales in that category. See the chart below for details about how each of the stores did during this process.

To learn more about the process Wilco went through to refresh its paint and sundries offering, click here.

Tags

About Scott Wright

A home improvement industry veteran, Scott has spent the past 30 years at NHPA in various roles, developing programs and services to serve NHPA’s mission of helping retailers become better and more profitable. During his tenure, Scott has spearheaded the development of many of NHPA’s industry-leading training programs. Before that, he served as editorial director of custom publications for the association, where he was in charge of launching national B2B and B2C publications. He has a B.A. in journalism from Indiana University’s School of Journalism.

Check Also

Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams

One of the best ways to diversify your audience and differentiate your business is through …

2025 | Hardware Retailing
© NHPA. All rights reserved