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The Orgill store signage program has seen significant evolution since its inception, transitioning from a custom-only approach to a more refined and streamlined operation. This program’s development has been driven by the need to cater to a diverse range of dealers, both large and small, ensuring that each store can effectively communicate with its customers through high-quality, customized signage.
“The program helps to complete the Tyndale Advisors/Orgill ecosystem of offerings,” says Jim Rivas, president of Tyndale Advisors. “Branding and marketing are essential components of any retail operation, aiding dealers of all sizes to be successful and grow. Fresh signage that stands out is often your chance to make an excellent first impression.”
Meeting Needs With Customization
Initially, the program focused on creating bespoke signage solutions tailored to individual dealer needs. While this custom approach remains available, the program now features an extensive catalog of frequently requested signs, allowing for a smoother process from initial interest to final production.
Dealers can explain their objectives, and the signage team can quickly suggest optimal signage solutions, creating a seamless experience regardless of the dealer’s size.
Customizability is another key aspect of the program, enabling stores to create a distinctive shopping environment. Signs can be printed in any font or color and can feature backgrounds that align with the store’s overall branding.
“Coupling the marketing starter kit with the signage program continues the common theme, so when customers come in, they walk into a bright, clean and well-stocked hardware store that is all about Sawgrass Hardware. We also all appreciated how easy the signage installation was.”
—Erika Brown, Sawgrass Hardware
Enhancing the Customer Experience
The Orgill signage program has enhanced the customer experience in stores. The primary function of these signs is wayfinding, with options ranging from large departmental signs to in-aisle category management. Additionally, the program includes custom hardware solutions like extenders for signs, allowing endcap signage to be positioned above fixtures, maximizing the use of prime selling areas.
“The new signage has improved the overall look of the store, tying together all the style elements customers recognize as part of the updated LumberJack look. Our team appreciates that if they relocate product assortments to different aisles, it is a simple matter of switching the category inserts from the directory panels.”
—Sue Porter, LumberJack Home & Building Center
Promoting Seasonal Events and Sales
Effective in-store signage is critical for communicating seasonal promotions and sales events. The program includes promotional add-ons such as sale flags, custom window clings and exterior signs that attract and inform passing customers. These tools help create a cohesive promotional strategy, ensuring that customers are aware of ongoing sales and special offers to drive increased foot traffic and sales.
This program enables stores to maintain up-to-date and engaging signage with minimal effort, reducing the time and labor required for store setup and maintenance.
Embracing Technology
Looking to the future, the Orgill signage program is poised to incorporate more technological advancements to further enhance customer satisfaction and operational efficiency.
One significant development in the pipeline is the creation of a catalog-based website. This platform will allow dealers to view the entire range of signage options, customize colors and fonts and better visualize their choices before placing an order. This digital tool aims to reduce production and proofing time, ensuring faster delivery of the final product.
