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Using Technology to Help Your Shoppers

The retail industry is brimming with technological advancements. From beacons and in-store analytics to augmented reality, wearable tech, and 3-D printing, there certainly isn’t a shortage of gizmos that merchants can use in their stores.  Be that as it may, retailers shouldn’t get carried away with technology. Retail gadgets or apps are fun to play with and they’re great for generating buzz, but you have to ask yourself an important question before jumping on the bandwagon: once that “cool factor” dies down, will these gizmos really add value to the customer experience? And more important, will they improve your bottom line? Make no mistake: There’s nothing wrong with adopting the hot tech trends for your business. Just make sure that you’re really doing it to help shoppers and not because you want to be “in” or look cool.

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About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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