Unique products deserve a unique way to be shown off. Inside the front store window at Mayer Paint and Hardware in Rochester, New York, store manager Dennis McCarthy lets employees use their creativity when coming up with ways to merchandise a collection of quirky gifts and local items. They replace standard gondola shelving with wooden crates and colorful buckets, and often create their own merchandisers.
![Instead of a standard dump bin, a wooden barrel perfectly complements the wood slats on the wall, while a hanging rack made of galvanized pipe holds buckets or small items like backscratchers and hand lotion.](https://hardwareretailing.com/wp-content/uploads/2016/05/Merchandisers.jpg)