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The New-Age Time Clock

According to a recent article from the National Retail Federation, a new app allows retailers and other employers to “see” employees as they clock in and out, verifying identities and delivering individual messages.

The app, Timesly, is the world’s first face-detection clock app, according to company founder and president Marc Aptakin. Aptakin started his career in photography, moved on to graphic design and founded MAD Studios in 2001. Based in Fort Lauderdale, Fla., the company offers graphic design, printing and digital photography in addition to e-commerce production.

Using Timesly is as simple as installing an iPad in an accessible location. Employees checking in type a four-digit code that opens the tablet’s camera and takes the employee’s picture. Using the company’s proprietary FaceCheck technology, the picture is added to a comprehensive log of every photo capture by the system of that person. In the future, the company expects to augment FaceCheck with true facial recognition technology.

To learn more about the app, click here.


About Jaime Koch

Jaime Koch was the managing editor of Hardware Retailing Magazine. Jaime regularly traveled around the country and internationally to visit with retailers and share their stories. Jaime was honored by the American Society of Business Publishers for Editorial Excellence.

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