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The Home Depot recently announced the nationwide rollout of new in-store capabilities for Magic Apron, its AI-powered shopping assistant, enabling customers to locate products, receive project guidance and get answers tailored to their local Home Depot stores while shopping.
“Customers come to The Home Depot for expert guidance, and we know they want their shopping experience to be easy and efficient,” says Jordan Broggi, EVP of Interconnected Retail. “Magic Apron takes the best of our digital expertise and brings it into the physical store, creating a more connected shopping experience that helps customers find products, get project guidance and make decisions faster. Our associates remain at the center of the shopping experience, and Magic Apron gives customers another way to access guidance and support while they’re in our stores.”
Magic Apron helps customers throughout their shopping experience by enabling them to:
- Get expert guidance and complete projects with confidence: Customers can ask Magic Apron product-specific questions, get help determining whether a product is right for their project and get recommendations on the tools and supplies needed to complete a job. For example, a customer can take a picture of a bag of grass seed and ask what fertilizer is needed specific for their climate or find out what supplies are needed to patch and paint a drywall repair.
- Ask questions your way: Customers can text questions, use voice-to-text, upload pictures and interact in their preferred language.
- Find what you need, fast: Customers can access the map for their chosen store and find product aisle and bay locations quickly, with the ability to check product availability in-store as well as at other stores.
Customers shared positive feedback during pilot testing, stating that the new features help them locate products more quickly, improve their confidence in purchasing decisions and help them better understand product compatibility.
This Magic Apron expansion builds upon the company’s Store Mode feature, which was originally launched in 2022 and helps customers shop more efficiently with barcode scanning, improved wayfinding and other store information.
Magic Apron is now live in all 2,000+ U.S. stores. Shoppers can open it in The Home Depot mobile app or scan a QR code on in-store signage.
