Building products marketing firm Venveo teamed up with The Farnsworth Group to survey 101 residential contractors on how their shopping patterns have shifted in the past year. The results offer valuable insight into what pros need. As monthly home starts …
Read More »
Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping preferences …
Read More »
COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …
Read More »
Behind every facet of your business are constantly shifting numbers that offer insight and opportunity for running a more goal-focused, successful operation. It’s not enough to identify these key retail metrics once. High-performance retailers are tracking these figures consistently, observing …
Read More »
Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …
Read More »
Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …
Read More »
Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …
Read More »
The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …
Read More »
Hardware Retailing The Industry's Source for Insights and Information
