The Department of Homeland Security wants to help your business improve its cybersecurity. The agency has named October National Cybersecurity Awareness Month and is launching campaigns to help business owners understand the importance of cybersecurity and identify online threats to their …
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Your Online Presence vs. Customer Expectations
Take this survey to help the North American Retail Hardware Association (NRHA) determine if independent retailers’ online presence and use of online platforms meet customer expectations. When you finish the survey, you’ll be entered to win one of five $100 Visa …
Read More »Generation Z: Reaching the Next-Gen Consumer
Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers …
Read More »A Roundup of SEO Resources
SEO, or search engine optimization, is made up of hidden keywords and tags that help your website rise to the top of potential customers’ online searches. Because potential customers will visit your website for information that is industry- or business-specific, …
Read More »Equifax Breach Reportedly Affects 143M Americans
On Sept. 8, credit monitoring firm Equifax announced a data breach that affected 143 million Americans, as well as some in Canada and the U.K., reports The Wall Street Journal. Initially, it was reported that the breach occurred in May, …
Read More »Kohl’s to Sell Amazon Smart Home Devices, Accept Retailer’s Returns
At a time when all eyes are on Amazon, it appears that Kohl’s is eyeing the online retailer as well. This month, the department store chain has announced two ways it is teaming up with Amazon, and some wonder if there …
Read More »RadioShack Brick-and-Mortar Presence Dependent on Independent Dealers
RadioShack, a consumer electronics company that was once one of the best-known chains in America, has shrunk from thousands of locations around the world to merely 70 company-owned stores in seven states, according to a press release from the company. At its peak, …
Read More »Google and Home Depot Team Up for Voice-Activated Ordering
Google and Home Depot recently partnered to allow the big-box retailer’s customers to order home improvement products through the tech company’s voice-activated smart home products, reports Fortune. According to Fortune, the big-box home improvement retailer will sell its products online …
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