True Value has announced it is the official “Sponsor of Grass” this spring season. This humorous nationwide campaign is designed to bring customers to their local True Value while reinforcing the brand as a home and garden destination. The campaign …
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Springing Ahead: Retail Tactics to Differentiate in the New Season
By Chris Kempa, True Value CEO FRESH GRASS, longer days and warm breezes usher in new opportunities to plant seeds of success this spring season. While last year presented challenges for retailers industrywide—from unpredictable weather to shifting consumer behavior—this year …
Read More »Ramp Up Your Seasonal Merchandising Displays
One way to improve impulse sales and an effective way to cross-merchandise is to create displays according to seasons or holidays. While Christmas and Halloween make for popular, eye-catching merchandising opportunities, be sure to also highlight general seasons and other, …
Read More »6 Tips for Spring Merchandising
As spring shopping starts to heat up, make sure you’re taking full advantage of the season with an effective merchandising strategy. While having the correct mix of products in the store is important, you still could miss sales if those …
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